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Pre-Conference Workshops, Sunday, March 29, 2015
Full-day Workshop
Uplift Models: Optimizing the Impact of Your Marketing
Kim Larsen, MarketShare
Room: Foothill E
Three Hour Workshop
R Bootcamp: For Newcomers to R
Max Kuhn, Pfizer
Room: Foothill E
Pre-Conference Workshops, Monday, March 30, 2015
Full-day Workshops
Advanced Methods Hands-on: Predictive Modeling Techniques
Dean Abbott, Abbott Analytics, Inc.
Workshop Sponsored By:

Room: Foothill E

R for Predictive Modeling: A Hands-On Introduction
Max Kuhn, Pfizer
Room: Foothill G
Big Data: Proven Methods You Need to Extract Big Value
Dr. Marc A. Smith, Connected Action Consulting Group
Room: Nob Hill C/D
Tuesday, March 31, 2015

Sessions will take place in Salon 10/11
8:00-8:40am Registration & Networking Breakfast
Room: Grand Assembly
8:40-8:45am Conference Chair Welcome
Tom Reamy, KAPS Group
8:45-9:05am Diamond SponsorPresentation
Augmented Intelligence: Machine Learning, Human Curation and the User Experience
Ravi Sathyanna, Brainspace

The Architecture of Understanding
Peter Morville, Semantic Studios

9:50-10:15am Exhibits & Morning Coffee Break
Room: Salon 8/9
Case Study: Baader Bank AG
Real-Time Text Analytics for Event Detection in the Financial World
Volker Stuempflen, Clueda AG
10:50-11:20am Mining Text and Structure for Real Estate Intelligence
Catherine Baudin, Grokcity Inc.
Case Study: A.T. Kearney
Human And Machine: Applying Knowledge Skills To Solve Big Data Problems
Helen Clegg, A.T. Kearney
12:00-12:30pm Improving School Discipline through Text Analytics
Chris Bowman, Educational Analytics and Logistics
12:30pm-1:30pm Lunch
Room: Salon 8/9

Using Text Analytics as a Tool Set
Marjorie Hlava, Access Innovations, Inc. and Data Harmony

Case Study: Elsevier
Large Scale Text Analysis using Apache Spark
Ron Daniel, Elsevier
2:40-3:10pm Connecting Human Behavior and Patterns
in Data for the Enterprise

Sarah Ann Berndt, PricewaterhouseCoopers
3:10-3:40pm Exhibits & Afternoon Break
Room: Salon 8/9
Knowledge Discovery through Topic Modeling
David Meza, NASA
4:15-4:45pm Case Study: GSA – Google Search Appliance
What is in Your Business Requirement? Searching or Finding
Bryan Bell, Expert System
4:50-5:35pm Expert Panel
Bryan Bell, Expert System
Catherine Havasi, Luminoso
Richard Mallah, Cambridge Semantics, Inc
5:35-7:00pm Networking Reception
Room: Salon 8/9
7:00-10:00pm Dinner with Strangers
Stop by the eZone to sign up in advance! Located at Booth 316
Wednesday, April 1, 2015

Sessions will take place in Salon 10/11
8:00-8:45am Registration
Room: Grand Assembly
Networking Breakfast
Room: Salon 8/9

Future Directions of Text Analytics: Smarter, Bigger, and Better
Tom Reamy, KAPS Group

Case Study: Sony
Bringing Coherence to Chaos – Automated Analysis on Large-Scale Social Data for the 2015 World Cup
Catherine Havasi, Luminoso
10:10-10:40am 5 Creative Search Solutions based on Text Analytics
Joseph Hilger, Enterprise Knowledge, LLC
10:40-11:10am Exhibits & Morning Coffee Break
Room: Salon 8/9
Big Metadata Toolkits: Pattern Analysis and Categorization Components
Joseph Busch, Taxonomy Strategies
Automating Compliance Processes Using Content Intelligence
Anne Lapkin, Smartlogic
12:15-1:30pm Lunch & Exhibits
Room: Salon 8/9
1:30-2:00pm Using Text Analytics to Drive Richer Data
Spencer Morris, InMoment
2:05-2:35pm Case Study: CFPB, Capital One, Citibank, Bank of America
What Doesn’t Kill You Makes You Stronger: Resolving Customer Complaints with Text Analytics
Brandon Purcell, Beyond the Arc
Powering the Digital Economy Using Cognitive Computing
Paul Hofmann, Space-Time Insight
3:10-3:40pm Exhibits & Afternoon Break
Room: Salon 8/9
3:40-4:20pm Forensic Relationship Exploration In Financial Compliance
Richard Mallah, Cambridge Semantics, Inc.
4:25-4:55pm Expert Panel:
Anne Lapkin, Smartlogic
Paul Hofmann, Space-Time Insight
Joseph Busch, Taxonomy Strategies
Post-Conference Workshops, Thursday, April 2, 2015
Full-day Workshops
Text Analytics:
From Getting Started to Successful Applications

Tom Reamy, Program Chair, Text Analytics World, KAPS Group. LLC
Room: Salon 10/11
The Best and the Worst of Predictive Analytics:
Predictive Modeling Methods and Common Data Mining Mistakes

Dr. John Elder, Elder Research, Inc.
Room: Nob Hill C/D
Supercharging Prediction: Hands-On with Ensemble Models
Dean Abbott, Abbott Analytics, Inc.
Workshop Sponsored By:
Room: Nob Hill A/B


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