Workshops

Text Analytics World, April 17 – 19, 2013 in San Francisco

Tuesday, April 16

Making Text Mining Work:
Practical Methods and Solutions

Full-day session: 9:00am – 4:30pm • Room: Foothill E

Featured

  • The text mining solutions available now, the problems for which they are best suited and best practices in text mining.
  • Andrew FastAndrew Fast
    Chief Scientist
    Elder Research, Inc.

Sunday, April 14

R for Predictive Modeling:
A Hands-On Introduction
Full-day: 9:00am – 4:30pm • Room: Salon 5 & 6

  • This one-day session provides a
    hands-on introduction to R, the well-known open-source platform for data analysis.
  • Max KuhnMax Kuhn
    Director, Nonclinical Statistics
    Pfizer

Tuesday, April 16

Mapping Groups of People and What They are Talking About in Social Media
Evening 6:30-9:30 • Room: Foothill E

  • This session provides a quick end-to-end guide to creating a social media network map with content analysis using free and open tools.
  • Marc A. SmithMarc A. Smith
    Ph.D. Chief Social Scientist
    Connected Action Consulting Group

Friday/Saturday, April 19 – 20

Net Lift Models: Optimizing
the Impact of Your
Marketing

Full day(Fri): 9:00am-4:30pm • Room: Foothill D
Half day(Sat): 9:00am-12pm • Room: Foothill D

  • The true effectiveness of a marketing campaign isn’t response rate, it is the incremental impact – that is, the difference it makes. This is an entirely different thing to model.
  • Kim LarsenKim Larsen
    Vice President of Analytical Insights
    Market Share Partners

On-Demand

Predictive Analytics Applied –
An Online Introduction
Online 5 ½-hour training program – on demand

  • New to predictive analytics? Take this online course instructed by the chair of PAW to ramp up before the conference. On-demand access at any time.
  • Eric SiegalEric Siegel Ph.D.
    Conference Chair
    Predictive Analytics World