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Track 1 Sessions are for All Levels Track 1 Sessions are for All Levels
Track 2 Sessions are Expert/Practitioners level Track 2 Sessions are Expert/Practitioners level

Pre-Conference Workshop: Sunday, March 4, 2012
Full-day Workshop
R for Predictive Modeling: A Hands-On IntroductionTrack 2 Sessions are Expert/Practitioners level
Max Kuhn, Director, Nonclinical Statistics, Pfizer
Tuesday, March 6, 2012
8:00am-6:15pm Registration • Room: Foyer
6:10-7:30pm Welcome Reception • Room: Foyer
Wednesday, March 7, 2012
7:30-8:30am Registration & Breakfast • Room: Foyer
Breakfast Sponsored by:
SAS
8:30-9:15am

KeynoteRoom: Nob Hill C-D
Text Analytics and Mining Big Data: From Sentiment Analysis
to Understanding Consumer Intent

Usama Fayyad, ChoozOn, Former Chief Data Officer, Yahoo!

9:15-9:25am Premier Sponsor Presentation • Room: Nob Hill C-D
The Value of Text Analytics
Steven Reeves, IBM-SPSS North American IOT Group
IBM
9:25-9:35am Premier Sponsor Presentation • Room: Nob Hill C-D
Technology Strategies for Big Data Analytics
Kathy Lange, SAS Business Analytics Practice
SAS
9:35-10:00am Breaks / Exhibits • Room: Foyer
Track 1: All Levels
Room: Nob Hill C
Track 2: Expert/Practitioners
Room: Nob Hill D
10:00-10:20am Software Tools for Text Analytics Customer Support
Case Study: Amdocs & the US Government
Accountability Office
Track 1 Sessions are for All Levels
Text Analytics Software: Selecting the Right Fit
Tom Reamy, KAPS Company
Case Study: A Fortune 500 Global
Technology Company
Track 2 Sessions are Expert/Practitioners level
Rules Rule: Inductive Business-Rule
Discovery in Text Mining

Dean Abbott, Abbott Analytics
10:25-10:45am Product Launching Insurance
Case Study: Product Launch AnalysisTrack 1 Sessions are for All Levels
Product Launch Analysis
Gary Angel, Semphonic
Case Study: Accident FundTrack 2 Sessions are Expert/Practitioners level
Using Text Analytics to Accurately Segment
Workers’ Compensation Injuries

Amir Biagi, Accident Fund Insurance
Company of America
10:45-11:05am Breaks / Exhibits • Room: Foyer
11:05-11:50am Expert Panel • Room: Nob Hill C-D
Text Analytics Hits the Mainstream
Expert Panelists: Usama Fayyad, ChoozOn, Former Chief Data Officer at Yahoo!; Richard Foley, SAS Text Analyst; & Steven Reeves, IBM-SPSS North American IOT Group
11:50am-1:00pm

Birds of a Feather Lunch / Exhibits • Room: Salons 10-12
Lunch Sponsored by:
IBM

  Financial Indicators from Social Media
1:00-1:45pm

Keynote • Room: Nob Hill C-D
Modeling Collective Mood States Using Social Media Analytics
Johan Bollen, Associate Professor, Indiana University

1:45-2:15pm Breaks / Exhibits • Room: Foyer
Track 1: All Levels
Room: Nob Hill C
Track 2: Expert/Practitioners
Room: Nob Hill D
2:15-2:35pm Social Data Social Data
Case Study: Real-world examples in
Financial Services, Emergency Response
Track 1 Sessions are for All Levels
Exploring Social Data: Use Cases for
Real-World Application

Chris Moody, Gnip
Case Study: AVG SecurityTrack 2 Sessions are Expert/Practitioners level
Predicting Real-World Events and Sentiment via
Social Media Analysis

Rishab Ghosh, Topsy Labs
2:35-2:55pm Social Data Sales; High Technology
Case Study: Hewlett-PackardTrack 1 Sessions are for All Levels
Developing Predictive Analytic Solutions Using Social Personas Derived from Social Media
Kumar Subramanyam, Hewlett-Packard
Case Study: BrocadeTrack 2 Sessions are Expert/Practitioners level
Discover & Monetize Customer Intelligence Gold Mines to Improve Sales Pipeline & Revenue
Susan Chiu, Brocade
3:00-3:20pm Government Sentiment Analysis
Case Study: Indian Customs BoardTrack 1 Sessions are for All Levels
Text Mining in Advanced Government
Compliance Set-ups

Kamaljit Anand, KIE Square Consulting
Case Study: MTV NetworksTrack 2 Sessions are Expert/Practitioners level
Predictive Social Marketing – Sentiment Forecasting and Impact on Success
John Bates, Omniture
3:25-3:45pm Sponsored Lab • Room: Nob Hill C-D
Lab Session: Live Topical DemoTrack 1 Sessions are for All Levels
Text and Predictive Analytics:
The Science behind the Success

Steven Reeves, IBM-SPSS North American IOT Group
IBM
3:45-4:10pm Breaks / Exhibits • Room: Foyer
Track 1: All Levels
Room: Nob Hill C
Track 2: Expert/Practitioners
Room: Nob Hill D
4:10-4:30pm Healthcare Blackbox Trading
Case Study: Center for Disease ControlTrack 1 Sessions are for All Levels
Applying Text Analytics to Answer Quantitative Preparedness Questions
Brent Farrell, Booz Allen Hamilton
Case Study: AlphaGeniusTrack 2 Sessions are Expert/Practitioners level
Behaviorals: Using Twitter & the Social Internet to Obtain Above Market Returns
Randy Saaf, AlphaGenius
4:35-4:55pm Marketing & Branding Thought Leadership
Case Study: AVG SecurityTrack 1 Sessions are for All Levels
Scorecarding from Verbatims
Jesse Gross, Semphonic
The Seven Different types of Text Mining and the Five Questions that Reveal the Right ApproachTrack 2 Sessions are Expert/Practitioners level
Andrew Fast, Elder Research, Inc.
4:55-5:15pm Break • Room: Foyer
5:15-6:00pm

Keynote • Room: Nob Hill C-D

Multiple Case Studies: U.S. DHS, SSA
Text Mining: Lessons Learned
John Elder, CEO & Founder, Elder Research, Inc.

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Post-Conference Workshop: Thursday, March 8, 2012
Full-day Workshop Full-day Workshop
Making Text Mining Work: Practical Methods
and Solutions
Track 2 Sessions are Expert/Practitioners level
Dr. Andrew Fast, Director of Research, Elder Research Inc.
Advanced Methods Hands-on: Predictive
Modeling Techniques
Track 2 Sessions are Expert/Practitioners level
Dean Abbott, President, Abbott Analytics
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Post-Conference Workshop: Friday, March 9 & Saturday, March 10, 2012
Two-day Workshop
Net Lift Models: Optimizing the Impact of Your MarketingTrack 2 Sessions are Expert/Practitioners level
Kim Larsen, Vice President of Analytical Insights, MarketShare