Track 1 Sessions are for All Levels
Track 2 Sessions are Expert/Practitioners level
| Pre-Conference Workshop: Sunday, March 4, 2012 |
| Full-day Workshop |
| R for Predictive Modeling: A Hands-On Introduction Max Kuhn, Director, Nonclinical Statistics, Pfizer |
| Tuesday, March 6, 2012 | ||
| 8:00am-6:15pm | Registration • Room: Foyer | |
| 6:10-7:30pm | Welcome Reception • Room: Foyer | |
| Wednesday, March 7, 2012 | ||
| 7:30-8:30am | Registration & Breakfast • Room: Foyer Breakfast Sponsored by:  |
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| 8:30-9:15am |
Keynote • Room: Nob Hill C-D |
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| 9:15-9:25am | Premier Sponsor Presentation • Room: Nob Hill C-D The Value of Text Analytics Steven Reeves, IBM-SPSS North American IOT Group  |
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| 9:25-9:35am | Premier Sponsor Presentation • Room: Nob Hill C-D Technology Strategies for Big Data Analytics Kathy Lange, SAS Business Analytics Practice |
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| 9:35-10:00am | Breaks / Exhibits • Room: Foyer | |
| Track 1: All Levels Room: Nob Hill C |
Track 2: Expert/Practitioners Room: Nob Hill D |
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| 10:00-10:20am | Software Tools for Text Analytics | Customer Support |
| Case Study: Amdocs & the US Government Accountability Office Text Analytics Software: Selecting the Right Fit Tom Reamy, KAPS Company |
Case Study: A Fortune 500 Global Technology Company Rules Rule: Inductive Business-Rule Discovery in Text Mining Dean Abbott, Abbott Analytics |
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| 10:25-10:45am | Product Launching | Insurance |
| Case Study: Product Launch Analysis Product Launch Analysis Gary Angel, Semphonic |
Case Study: Accident Fund Using Text Analytics to Accurately Segment Workers’ Compensation Injuries Amir Biagi, Accident Fund Insurance Company of America |
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| 10:45-11:05am | Breaks / Exhibits • Room: Foyer | |
| 11:05-11:50am | Expert Panel • Room: Nob Hill C-D Text Analytics Hits the Mainstream Expert Panelists: Usama Fayyad, ChoozOn, Former Chief Data Officer at Yahoo!; Richard Foley, SAS Text Analyst; & Steven Reeves, IBM-SPSS North American IOT Group |
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| 11:50am-1:00pm |
 Birds of a Feather Lunch / Exhibits • Room: Salons 10-12 Lunch Sponsored by: |
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| Financial Indicators from Social Media | ||
| 1:00-1:45pm |
Keynote • Room: Nob Hill C-D |
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| 1:45-2:15pm | Breaks / Exhibits • Room: Foyer | |
| Track 1: All Levels Room: Nob Hill C |
Track 2: Expert/Practitioners Room: Nob Hill D |
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| 2:15-2:35pm | Social Data | Social Data |
| Case Study: Real-world examples in Financial Services, Emergency Response Exploring Social Data: Use Cases for Real-World Application Chris Moody, Gnip |
Case Study: AVG Security Predicting Real-World Events and Sentiment via Social Media Analysis Rishab Ghosh, Topsy Labs |
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| 2:35-2:55pm | Social Data | Sales; High Technology |
| Case Study: Hewlett-Packard Developing Predictive Analytic Solutions Using Social Personas Derived from Social Media Kumar Subramanyam, Hewlett-Packard |
Case Study: Brocade Discover & Monetize Customer Intelligence Gold Mines to Improve Sales Pipeline & Revenue Susan Chiu, Brocade |
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| 3:00-3:20pm | Government | Sentiment Analysis |
| Case Study: Indian Customs Board Text Mining in Advanced Government Compliance Set-ups Kamaljit Anand, KIE Square Consulting |
Case Study: MTV Networks Predictive Social Marketing – Sentiment Forecasting and Impact on Success John Bates, Omniture |
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| 3:25-3:45pm | Sponsored Lab • Room: Nob Hill C-D | |
| Lab Session: Live Topical Demo Text and Predictive Analytics: The Science behind the Success Steven Reeves, IBM-SPSS North American IOT Group |
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| 3:45-4:10pm | Breaks / Exhibits • Room: Foyer | |
| Track 1: All Levels Room: Nob Hill C |
Track 2: Expert/Practitioners Room: Nob Hill D |
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| 4:10-4:30pm | Healthcare | Blackbox Trading |
| Case Study: Center for Disease Control Applying Text Analytics to Answer Quantitative Preparedness Questions Brent Farrell, Booz Allen Hamilton |
Case Study: AlphaGenius Behaviorals: Using Twitter & the Social Internet to Obtain Above Market Returns Randy Saaf, AlphaGenius |
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| 4:35-4:55pm | Marketing & Branding | Thought Leadership |
| Case Study: AVG Security Scorecarding from Verbatims Jesse Gross, Semphonic |
The Seven Different types of Text Mining and the Five Questions that Reveal the Right Approach Andrew Fast, Elder Research, Inc. |
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| 4:55-5:15pm | Break • Room: Foyer | |
| 5:15-6:00pm |
Keynote • Room: Nob Hill C-D Multiple Case Studies: U.S. DHS, SSA |
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| [Go to Top of Page] | ||
| Post-Conference Workshop: Thursday, March 8, 2012 | ||
| Full-day Workshop | Full-day Workshop | |
| Making Text Mining Work: Practical Methods and Solutions Dr. Andrew Fast, Director of Research, Elder Research Inc. |
Advanced Methods Hands-on: Predictive Modeling Techniques Dean Abbott, President, Abbott Analytics |
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| [Go to Top of Page] | ||
| Post-Conference Workshop: Friday, March 9 & Saturday, March 10, 2012 |
| Two-day Workshop |
| Net Lift Models: Optimizing the Impact of Your Marketing Kim Larsen, Vice President of Analytical Insights, MarketShare |
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