Pre-Conference Workshop: Sunday, October 16, 2011
Half-day Analytics Workshop
R Bootcamp: for Newcomers to R
Max Kuhn, Director, Nonclinical Statistics, Pfizer
Room: Madison

Pre-Conference Workshops: Monday, October 17, 2011
Full-day Analytics Workshops
Predictive Analytics: Fundamentals
and Use Cases

Piyanka Jain, CEO, Aryng.com, Puneet Sharma, Senior Manager, PayPal
Angoss
Room: Clinton
R for Predictive Modeling:
A Hands-On Introduction

Max Kuhn, Director, Nonclinical Statistics, Pfizer
Room: Madison






Pre-Conference Workshops: Tuesday, October 18, 2011
Full-day Analytics Workshops
Driving Enterprise Decisions with Business Analytics
James Taylor, CEO, Decision Management Solutions
Room: Madison
Hands-On Business Analytics:
Insights to Impact

Piyanka Jain, CEO, Aryng.com & Puneet Sharma, Senior Manager, PayPal
Room: Clinton
Hands-On Predictive Analytics with SAS Enterprise Miner
Dean Abbott, President,
Abbott Analytics
SAS
Room: Mercury
SybaseDAY 1: Wednesday October 19, 2011
TAW Master of Ceremonies: Andrew Fast, Elder Research
7:30am-9:00am
Registration & Breakfast
9:00am-9:45am
Decision Support, Risk Profiling, and more

Keynote: Multiple Case Studies: U.S. DoD, U.S. DHS, SSA
Text Mining: Lessons Learned

John Elder, CEO & Founder, Elder Research, Inc. 
Room: Regent

9:45am-10:05am
Platinum Sponsor Presentation
Making Chatter Matter: Monetizing Social Media through Analytics
 
Colin Shearer, IBM
Room: Regent
IBM

10:05am-10:10am
Gold Sponsor Presentation
Groundtruthing Your Business with Text Analytics
 
Fiona McNeill, SAS, Text Analytics
Room: Regent
SAS

10:10am-10:15am
Gold Sponsor Presentation
Unstructured Data Analytics in Sybase IQ

David Wiseman, Sybase, An SAP Company
Room: Regent
10:15am-10:45am
Breaks / Exhibits 

10:45am-11:05am
Social Media; Knowledge Discovery

Case Study: Socialmediatoday.com
Mining for Social Media Buzzwords 

Themos Kalafatis, Independent Consultant
Room: Regent

11:10am-11:30am
Knowledge Discovery

Case Study: Bundle.com

New Insights from “Big Legacy Data”: The Role of Text Analytics at Bundle.com 

Alexander Hasha, Bundle.com & Jaime Fitzgerald, Fitzgerald Analytics
Room: Regent

11:35am-11:55am
Lab Session: Live Topical Demo
Bank On It! Use Publicly Available Social Media Data to Strengthen Customer Relationships and Grow Your Business

Steven Ramirez, Beyond the Arc
Room: Regent
IBM
12:00pm-12:20pm
Knowledge Discovery

Case Study: Snap-on (tool mfg) & Mitchell1 (auto repair s/w) 
Creating a $1 Million Data Source from Free Text
Michael Pooley, Mitchell1
Room: Regent

12:35pm-1:35pm
Birds of a Feather Lunch / Exhibits
1:35pm-1:55pm
Social Media and Event/Trend Analysis

Predicting Real-World Occurrences via Social Web Analysis 

Rishab Aiyer Ghosh, Topsy Labs
Room: Regent

2:00pm-2:20pm
Survey Analysis & Student Attrition

Case Study: Florida State College at Jacksonville
Who Left and Why?
Using Text Mining to Better Understand College Course Withdrawals
 

Greg Michalski, Florida State College at Jacksonville
Room: Regent

2:25pm-3:10pm
Open Question-Answering

Keynote
Building Watson – An Overview of the DeepQA Project

David Gondek, IBM Technical Lead, Watson Knowledge Capture and Learning and Healthcare Adaptation, IBM Research
Room: Grand Ballroom

3:10pm-3:30pm
Diamond Sponsor Presentation
The Analytical Revolution
 
Colin Shearer, IBM
Room: Grand Ballroom
IBM
3:30pm-3:40pm
Industry Trends

2011 Data Miner Survey Results: Highlights
Karl Rexer, Ph.D., Rexer Analytics
Room: Grand Ballroom

3:40pm-4:15pm
Breaks / Exhibits
4:15pm-4:35pm
Customer Support

Case Study: A Fortune 500 global technology company
Rules Rule: Inductive Business-Rule Discovery in Text Mining 

Dean Abbott, Abbott Analytics
Room: Regent

4:40pm-5:00pm
Thought Leader

It’s 8:00am: Do You Know Where Your Data Is? 

Nick Patience, The 451 Group
Room: Regent

5:00pm-5:25pm
Breaks / Exhibits
5:25pm-5:45pm
Survey Analysis & Churn Risk Detection

Case Study: PayPal
Identifying Customers Who Expressed Intend-to-Churn or Defect
from Large Number of Surveyed Verbatim
 

Han Sheong Lai, PayPal
Room: Regent

5:50pm-6:10pm
Financial Indicators from Social Media

Social Media Analysis for Market Prediction: Collective Mood States
and the Wisdom of Crowds
 

Johan Bollen, Indiana University

Room: Regent

6:10pm-7:30pm
Reception / Exhibits
7:30pm-10:00pm
Local Group Meeting: NYC Predictive Analytics

Session brought to you by NYC Predictive Analytics
Bayesians, Frequentists, and Big Data: Musings on Statistics in the 21st Century
John W. Emerson, Yale University
Room: Gramercy
JMP

DAY 2: Thursday October 20, 2011
TAW Master of Ceremonies: Andrew Fast, Elder Research
8:00am-9:00am
Registration & Breakfast
9:00am-9:55am
Expert Panel:
Text Analytics Hits the Mainstream
John Elder, Elder Research, Inc., Tim Daciuk, IBM & Richard Foley, SAS Text Analyst

Room: Regent

10:00am-10:20am
Advanced Techniques

Speaker from: Google
Rich Prior Knowledge in Learning for Text Analysis  

Kuzman Ganchev, Google
Room: Regent

10:20am-10:55am
Breaks / Exhibits
10:55am-11:15am
Insurance

Case Study: Accident Fund
Using Text Analytics to Accurately Segment Workers’ Compensation Injuries 

Zubair Shams, Accident Fund Insurance Company of America
Room: Regent

11:20am-11:40am
Crowdsourcing Text Analytics

Case Study: Wikipedia
The Big Prize: Using Competitions for Advanced Text Analytics 

Anthony Goldbloom, Kaggle
Room: Regent

11:45am-12:05pm
Lab Session: Live Topical Demo
Quantifying Impressions with SAS Text Analytics
Greg Hayworth, Humana Inc.
Room: Regent
SAS
12:10pm-12:30pm
Sentiment Analysis

Beyond Sentiment: Predicting Review Helpfulness by Automatic Classification of Competence, Integrity and Benevolence 

Breck Baldwin, LingPipe & Dezhi Yin, Georgia Tech Business School
Room: Regent

12:30pm-1:30pm
Birds of a Feather Lunch / Exhibits
1:30pm-2:15pm

Keynote
Every Day Analytics: Making Leading Edge Pervasive

Thomas Davenport, President’s Distinguished Professor, Babson College Author, Competing on Analytics: The New Science of Winning
Room: Grand Ballroom

2:15pm-3:00pm
Breaks / Exhibits 

3:00pm-3:20pm
Customer Support

Case Study: Citibank
Analyzing and Scoring Customer Problem Descriptions
through Multi-focal Learning
 

Ramendra Sahoo, Citibank & Hui Xiong, Rutgers Business School
Room: Regent

3:25pm-3:45pm
Customer Support & Sentiment Analysis

Case Study: Amdocs
Customer Support and Product Sentiment for a Leading Telecom 

Tom Reamy, KAPS Group
Room: Regent

3:45pm-4:30pm
Breaks / Exhibits
4:30pm-4:50pm
Parallelized Analysis & Topic Discovery

Case Study: Intuit
Babies on Elephants: Hadoop and Text Analytics 

Saikat Mukherjee, Intuit Inc.
Room: Regent

4:55pm-5:15pm
Thought Leadership

The Seven Different types of Text Mining and the Five Questions
that Reveal the Right Approach
 

Andrew Fast, Elder Research, Inc.
Room: Regent

Post-Conference Workshops: Friday, October 21, 2011
Full-day Analytics Workshops
Featured Workshop
Hands-On Introduction to Text Analytics with IBM SPSS
Tim Daciuk, Business Development Manager, Advanced Analytics, IBM
IBM
Room: Off-Site
Deploying User-Friendly Predictive Analytics: Delivering Results to Business Users with Interactive Applications
Jeff Mergler, Lead Statistical Applications Trainer, TIBCO Spotfire
IBM
Room: Nassau A

*Rooms are subject to change